As Creative Director of Canadian online mattress brand, Endy, I worked closely with the other founders of the company to design & develop the company's brand identity from day one of the project. My role in the project was multifaceted, leading all graphic design, UX/UI design, package design, art direction, photography, content writing, video, experiential design, and more.
In a short time, Endy has grown to become one of Canada's fastest growing companies and is a prolific player in the Canadian advertising and new media landscape. The company stands as a benchmark of how Canadian businesses can compete with global competitors and giant conglomerates in a hypercompetitive market segment. In 2018, less than 4 years since launch, Endy is on pace to exceed $50MM in revenue.