Art | Media | Culture | Commerce

Web Design Proposal

Mary Eaton,
HTS Home Therapy Services


Hi Mary,

Thank you for providing me with an opportunity to bid on your web design project. In this proposal, I will outline the scope of work we're addressing and present you with the details you require to move forward.

Primary Considerations

  • Develop a new website which has a better user experience

  • Improve and refresh online presence

Secondary Considerations

  • Increase traffic & sales

  • Improve search rankings

Scope of Work

Research (1-2 Weeks)

The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behaviour, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.

Design (2-3 Weeks)

Create a custom site with a fresh, modern look – Build a unique site using a custom Squarespace or WordPress theme, making HTS' website more memorable than competitor websites.

Work with a responsive theme to create mobile functionality – Use a Squarespace WordPress theme with a responsive design and customize mobile display settings to maximize mobile functionality.

Build-in SEO capabilities to improve organic search rankings - Use best practices in content development and organization to ensure the site indexes correctly and appears higher in search rankings.

Maintenance (Valid for 1 YR)

Your new website will include 1 year of support and maintenance.

Additional Services

Acceptance of this proposal will give you access to preferred rates on additional strategy and services to help you grow your business such as Logo Design, Graphic Design (Web & Print), SEO Optimization, Paid Digital Advertising, Content Marketing & Video.


About Ameet

Ameet Nathwani is a Toronto-based Creative Director with 14+ years of experience in entrepreneurship, design, and creative direction. After completing his formal training in Graphic Design with the Toronto Film School, Ameet was sought out for a role as the founding Creative Director for Canadian online mattress star brand, Endy. Following the remarkable success of this project (see more details here), Ameet is currently serving as a private consultant to several business entrepreneurs. His industries of specialization include eCommerce, Health & Wellness, Luxury Products & Lifestyle, Music, and Food & Beverage.

Pricing and Payment Schedule

1st Payment: $1250

On acceptance of work agreement. This will mark the commencement of this project and the allocation of time in my work calendar.

2nd Payment: $1250

Payable at the completion of the project. This provides you with security that the work will be complete to the level of your satisfaction or beyond. This payment will mark the completion of this project.

Timelines & Check Ins

All efforts will be made to complete the scope of work within the timelines specified above. Adherence to these timelines requires prompt communication and approvals as the project deliverables are rolled out. Weekly check-ins are included in the project cost to ensure progress is being made week over week and the work being drafted is on course to your overall vision.

Proposal Acceptance and Payment Method

Step 1: Please click here to formally accept this proposal:

Step 2: To make the first payment please visit the following link to securely process your payment online:

Step 3: You will receive an email from Ameet to schedule a kick-off session for this project.


Thank you!