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Promotion vs Stewardship.

Added on by Ameet Nathwani.

A promoter evangelizes. They employ dynamics of persuasion to drive behavioural change. Promoters shout.

A steward is a guide. They take you on a journey of discovery. Stewards discuss. Stewards teach.

Be a steward for your brand, company, mission, movement, cause,...

Stewards have much more impact in the long run.